Our History

Southwest Florida Insurance Associates, Inc.

Southwest Florida Insurance Associates, Inc., (SWFLIA) was founded in 1982 by Robert H. Whitlock.  Mr. Whitlock saw the tremendous growth happening in Lee, Collier and Charlotte Counties and knew the area’s residents would have a growing need for health and life insurance products as the population grew.

From the main office in Ft. Myers, the agency has expanded with local offices in each of the counties in SW Florida.  We are continuing to expand our operation throughout the state using electronic and telephonic communication.  Modern technology allows us to “sit in front of” interested customers anywhere.  Our communications are conducted by trained, knowledgeable insurance professionals.  We look forward to answering any questions you may have about insurance in Florida.